Atelier · New York & Dubai

Janan Studio

Website Onboarding Questionnaire

A short, considered questionnaire to help us understand Janan Studio’s brand, clientele, visual direction, website goals and marketing setup — before designing and building the new website.

A note from us

This project is completely free of charge, and there is absolutely no pressure to officially use the website afterward.

From our side, the goal is to continue practicing and improving our website creation skills while working with brands and aesthetics we genuinely admire. At the same time, we hope the final result can support Janan Studio’s goal of attracting new clientele.

We understand that Janan Studio already enjoys a strong, established clientele in Dubai, and that the main goal today is to attract new clientele in New York. With this in mind, our primary focus will be building a strategy tailored to the New York market — while, if desired, we can also develop a parallel approach to continue growing sales in Dubai.

Most importantly, if at any point the direction of the website does not feel aligned with Janan Studio’s vision, there is no obligation to use it. We can rework, redesign or restart the concept as many times as needed until we reach something that truly feels right.

Project Timeline

Twenty days, gracefully paced

01
Discovery & Alignment
1 – 3 days
02
Website Design & Build
3 – 5 days
03
Feedback & Corrections
2 – 3 days
04
Instagram & Google Ads setup
4 – 7 days

01
Discovery & Alignment
1 – 3 days
02
Website Design & Build
3 – 5 days
03
Feedback & Corrections
2 – 3 days
04
Instagram & Google Ads setup
4 – 7 days

Total estimated duration

20 days

Market Research

A study of the landscape

Before drafting a single line, we conducted an extensive study of Janan Studio’s competitive landscape — examining the ateliers, artists and houses operating in the same luxury customization space. We analysed their websites, brand positioning, business models, client journeys and pricing approaches in order to understand where Janan Studio can stand apart.

Section 01

The Clientele

Client & Audience

01.Who is your ideal client?*

02.Where is your ideal client located?*

03.Are we mainly targeting New York clients, international clients, or both?*

04.What type of client usually buys from Janan Studio?*

05.What type of client would you like to attract more of?*

06.What usually motivates a client to customize a luxury item?*

07.What objections or doubts do clients usually have before ordering?*

08.What makes Janan Studio different from other customization artists?*

Section 02

Reaching New Clients

Marketing & Lead Generation

01.How do you currently reach new clients?*

02.Which platforms do you currently advertise on?*

03.Do you currently run Instagram Ads, Google Ads, TikTok Ads or any other campaigns?*

04.How do you manage these advertisements?*

05.Is someone on your team responsible for marketing?*

06.Do you have a Meta Business Manager account?*

07.Do you use Google Analytics?*

08.Do you use Google Ads?*

09.Do you currently track where your clients come from?*

10.Do you currently use any CRM, API, spreadsheet or tool to track leads and clients?*

Section 03

From Inquiry to Atelier

Communication & Sales

01.Once a client contacts you, who speaks with them?*

02.What is the usual process after a client sends an inquiry?*

03.Do you prefer clients to contact you through the website form, WhatsApp, Instagram, email or a mix of these?*

04.Would you like the website to connect directly to WhatsApp?*

05.Would you like the website to include a detailed inquiry form?*

06.What information do you need from a client before giving them a quote?*

07.Do you usually ask clients to send photos of their item?*

08.How long does the customization process usually take?*

09.Do you offer shipping, pickup, delivery, or all of them?*

Section 04

The Soul of the Brand

Brand Identity

01.Do you have a brand guide?*

02.What is the mission of Janan Studio?*

03.What is the vision of the brand?*

04.What are the main values of Janan Studio?*

05.What is the origin and story of the brand?*

06.How would you describe Janan Studio's personality?*

07.How should the brand sound when it speaks to clients?*

08.What words or phrases should we use often?*

09.What words or phrases should we avoid?*

10.What is the main value proposition of Janan Studio?*

Section 05

A Visual Language

Visual Identity

01.Can you provide the main logo?*

02.Do you have logo variations?*

03.What typography or fonts do you currently use?*

04.What are your primary brand colors?*

05.What are your secondary brand colors?*

06.Are there any colors you want to avoid?*

07.What visual style should the website have?*

08.Should the website feel more like an art gallery, a fashion brand, or a luxury atelier?*

09.What feeling should the website transmit? (luxury, artistic, fashion, exclusive, modern, minimal, feminine, bold, elegant, handmade)*

10.What websites, brands or artists inspire you visually?*

Section 06

What Exists Today

Current Website

01.Who currently manages the website?*

02.How much do you currently pay for website hosting, maintenance or management?*

03.What platform is the current website built on?*

04.What do you like about your current website?*

05.What do you dislike about your current website?*

06.What do you feel your current website is missing?*

07.What pages or sections should definitely stay?*

08.What pages or sections should be removed or improved?*

09.Do you currently receive inquiries through the website?*

10.What would make the new website successful for you?*

Section 07

Pages & Possibilities

Website Content

01.Do you want the website in English only or multiple languages?*

02.If multilingual, which languages should be included?*

03.Do you want a section explaining the customization process?*

04.Do you want a portfolio / gallery section?*

05.Do you want testimonials or client reviews?*

06.Do you want a press section?*

07.Do you want an FAQ section?*

08.Do you want a section focused specifically on New York clients?*

09.Do you want to show prices or keep pricing private?*

10.Do you want to include a booking or consultation request option?*

Section 09

A Possible Architecture

Suggested Future Layout

This structure is only a starting point. It can be changed depending on Janan Studio's goals, content and preferred direction.

01Home
02About Janan Studio
03Process
04Portfolio
05Press
06Testimonials
07Contact / Client Inquiry

Notes on this structure — anything to add, remove or rename?

Section 10

Anything Else

Final Notes

Is there anything else you would like us to know before we begin?

Thank you, Janan

When you submit, your answers will be downloaded as a beautifully formatted PDF. Please send it to us at faroukzaki07@gmail.com, together with your WeTransfer link of assets.

Janan Studio · Hand Painted Designer Bags · New York & Dubai